Domain Authority (DA) refers to a metric from 0 to 100 that is used to indicate the authority of your website. The higher the domain authority of a website, the higher your chances of getting a better ranking in search engine results pages (SERPs) and receiving more organic traffic.
The domain authority was originally created by Moz, but other companies have created similar metrics. It is similar to Google’s Page Rank Score, which measures the credibility of a website. Today, it is no longer possible to see the results of Google’s Page Rank, which is why search engine marketers use DA as a proxy.
The authority of the domain shows the credibility of a website among other websites by using several factors, especially links. If location X refers to location Y, it is like a vote of confidence. The link increases the authority of domain Y of the website and increases the chances of some pages on the ranking of the domain.
Table of Contents
- Why is the Domain Authority Important?
- How to increase domain authority?
- Find a Good Domain Name
- On-Page Content Optimization
- Creating Linkable Content
- Improve the Internal Linking Structure
- Get Rid of Bad and Toxic Links
- Ensure that Your Site is Mobile-Friendly
- Become an Authority in Your Niche
- Boost the Page Loading Speed on Your Website
- Promoting Content Via Social Media Channels
- Final Thoughts
Why is the Domain Authority Important?
The domain authority is important because it determines the ranking of websites in search engine results pages (SERPs). This ranking can determine whether people can find your website or not. Most people generally never reach the second page of the search rankings and some do not even reach the bottom half if the page of the few top links is the one that people click frequently.
The authority of the domain will help you to better understand the credibility of your site in the eyes of search engines so that you can compare yourself to your competitors and improve your ranking accordingly. It is also important because it shows how respected you are as a website. If your site has a high authority value, it means that other sites refer to your site and use it as a credible source.
How to increase domain authority?
Now that you have a better understanding of what Domain Authority is and why it is important, you are probably wondering what you can do to increase your DA score. You should follow the 9 steps discussed below from when you create your website to improve your DA score.
Find a Good Domain Name
It might seem obvious, but the first step to increasing your Domain Authority is to find a good domain name. When you are starting out, it is important to select a domain name that’s relevant to your website.
The ideal domain name is something that’s easy to remember to ensure that website visitors never have trouble returning to your website since they forgot your domain name. If you already have a domain name, ensure that it won’t expire soon by renewing it for not less than 3 to 5 years.
On-Page Content Optimization
Search Engine Optimization (SEO) is important for both your search engine ranking and your Domain Authority, so ensure that all on-page code is optimized, including the actual content, image alt tags, and your title tags too.
You should also consider decorating the content with italics, bold, and underline to improve readability. It is also important to include variations of your main keywords, keep all permalinks relevant and short, and create a sidebar section for new posts.
Creating Linkable Content
To gain high-quality links from different domains, which are used as key factors when coming up with your Domain Authority score by Moz, it is important to create high-quality content that’s published regularly.
If you create good quality content, people are more likely to share it and this will increase your exposure. The better the quality of your content, the higher the chances of other authoritative websites linking to it. This means that the content you create should be relevant to your audience and brand, as well as creative, informative, and well done.
Improve the Internal Linking Structure
Websites today are often so focused on gaining external links that they completely overlook the importance of internal links. Internal links are important for directing website visitors to what they are looking for, which improves their user experience. If visitors have burrowed deep into your catalog of blog posts, they can still find their way to your homepage easily through one of your internal links.
Internal linking helps in the promotion of older content and offers website visitors further reading options. Internal links ensure that visitors never leave your website out of frustration and helps keep them with your website at the same time. Internal links also make it easier for the search engines to index your entire website.
Get Rid of Bad and Toxic Links
It is important to go through your link profile every once in a while, and search for any toxic or bad backlinks. Doing this allows you to get rid of links from bad sources that may be hurting your Domain Authority rather than helping it.
You also need to get rid of any links posted throughout your site that are either broken or lead to bad websites since they too are likely to have a negative impact. It can be quite a hassle to check on all the links on your website, which is why you should invest in a tool that helps you manage all the links in one place.
If you have such a tool, you will no longer have to check the links one by one. Instead, you can simply check the status of your links – whether alive or broken on the tool. Link management tools mean that you never have to worry about broken links any longer.
Ensure that Your Site is Mobile-Friendly
Today, a huge percentage of Internet users access the Web using mobile devices. If you have not yet optimized your website for mobile use, then you are way behind. It will not only hurt your mobile search engine rankings, but you are also likely to lose out on visitors that just leave your website once they realize that it is not displaying properly on their mobile devices.
To check whether you have a mobile-friendly website, you should visit the Mobile-Friendly Test page offered freely by Google. It analyzes your web page and lets you know just how mobile-friendly your website is. Ensure that your website is mobile-friendly since google now uses mobile-friendly as a ranking factor.
Become an Authority in Your Niche
It is only possible to become an authority in your niche by creating amazing content and engaging with consumers and followers on social media in a meaningful way.
If you boost your reputation as an authority within your niche, you will strengthen the identity of your brand, which will help boost traffic and increase the number of external links earned from other high-quality sources. Guest blogging on other websites relevant to your industry is yet another way to increase your authority.
Boost the Page Loading Speed on Your Website
Having a ow page loading speeds can have a negative effect on your website’s performance SEO-wise since it increases the bounce rate. Today’s Internet user has very little patience for webpages that take too long to load and will end up leaving altogether if their patience wears out.
Fortunately, Google has provided a Page Speed Insights tool that you can use to check your website’s loading speed. It not only analyzes your website’s speed, but also identifies some ways for you to make your website faster and improve the user experience.
Promoting Content Via Social Media Channels
Social signals are a big ranking factor, which is why it is important to promote your content on social media to obtain those signals. If you fail to do that, your content will simply sit on your website all alone with nobody viewing it, which is definitely not good for SEO.
You should make it a point to post links to your content on various social media platforms and ensure that you encourage your followers to share, like, and comment on it. It is also a good idea to have social share buttons directly on your webpages.
The Domain Authority is an important metric for several reasons. It allows you to judge the overall performance of your website. It also helps you compare your DA score to that of your competitors so that you can see exactly where you stand.
If you are able to identify the Domain Authority of other websites, you can also identify other websites worth linking to your website along with websites that are authorities in your industry, which are worth establishing a relationship with.
If you follow the 9 steps discussed here, then your Domain Authority score will inevitably increase over time. However, it is important to keep in mind that it will not increase overnight. It takes patience, effort, and time to improve it.
If you are looking to improve the Domain Authority, it is important to remember that optimization and content go hand-in-hand. You cannot increase it without improving the overall SEO of your website. So, formulate a plan and work accordingly.