Explainer videos have become a one-stop solution for all businesspersons to promote their products and services across the online market.
Explainer videos can convey messages convincingly to the users that relate to your business within a minute or two. Although it’s an effective way of communicating with the users; however, creating an explainer video can be challenging initially.
According to statistics are concerned, about 87 percent of the businesses are using this method as they consider it the best marketing tool. About 91 percent of the video marketers are considering this as the best marketing strategies to promote products, services, and brands. About 52 percent of the marketing experts state that explainer videos are the best way to improve their ROI.
When you are planning to make an explainer video, you will have to keep in mind about the script that plays an essential role in making your video creative and impactful. Here are a few tips that will help you in creating an appealing script for your explainer video.
Make Sure That the Script Is Short and Informative
When you are coming up with an explainer video, the script decides the fate of your video if it will be liked by the target audience or not. Therefore, making sure that the script is impactful and convincing, you will have to ensure that it’s shorter in length and informative.
It’s not only vital for you to keep the script short and informative, but it’s also essential for you to make it entertaining. As most of the people across the world are willing to watch videos and not read content or texts, there are many reasons behind this. Videos can be engaging and entertaining when compared to reading texts.
Videos keep audiences engaged if they like the tone and the content that you have come up with. Therefore, make sure that your script includes some fun elements as well as includes all the necessary information that is required for them to know. You can also add details like your product’s features, specifications, benefits, and how it works interestingly.
Convey Your Message Within the First Thirty Seconds
When you are coming up with a script, you will have to ensure that the motive of making this video should be conveyed to the viewers effectively. To do so, you will have to ensure that you deliver the message that you have come up with within the first thirty seconds. This has to be done to ensure that the viewers are getting valuable information about the products and services that you are selling.
When you tend to convey the message within the first thirty seconds, it creates a significant impact on the viewer’s mind. The viewers are giving valuable time to watch your videos with a motive that they get benefitted from watching it. If you are letting them know why you are making this video in the first few seconds, it becomes easier for them to decide why they must opt for your products and services.
Reducing the message in a sentence and delivering it to the viewers will help them understand the things that they should focus on in this video and what knowledge they can gain from it are.
Communicate Directly With Your Audience
The best way to create a connection with your audience is by using pronouns such as “You, Your, etc.” This will keep your audience engaged as they feel that you are directly communicating with them on a personal level and not considering them as a customer.
Nowadays, audiences have become smarter and have started to understand things. Therefore, for you to sell your products and services directly to them will be a challenging task. So, you need to pay some attention to the approach that you are taking.
Remember, audiences don’t care about the earnings or profits that you are making by selling your products and services. They concentrate on the aspects that can help them in improving themselves as an individual. So, talking more about your company will not help you in establishing a connection with them. Giving them what they want in the videos will help you emotionally connect with them.
Choose the Best Voiceover Artist
Having a picture in mind is essential when you are choosing the tone for your video. Remember, when you are writing articles, blogs, or texts, the perseverance can happen differently amongst the readers. However, when you are saying something in the videos, the audiences connect to the voice that they are listening to the tone and create an impression.
If your story has characters, then lending a voice that helps people imagining a real image of that character will help you in creating an impactful connection with the viewers.
What’s more important when creating an explainer video is the storytelling concept. Try to come up with a unique storyline and tell the audience about it creatively. For example, most of the explainer videos that are being uploaded talk about the problems to the viewers, introduce the solutions, focuses on the workflow of it, and drives the viewers to take appropriate actions on it.
Using the screen’s power to showcase your audience that the people of your company are willing to help them, and this is how they can benefit themselves will help you in building trust. So, create a story that relates to your product and start proceeding with the development of the video.
Using Humour Wisely
Humour also plays an essential role when you are trying to tell a story to the audience and deliver a message to them. You need to ensure that the humor that you are attempting fits the sequence seamlessly and makes people laugh at the required time. Keep in mind that if you don’t place the humor element rightly, then it might distract and disengage the viewers to a significant extent.
Keeping dialogues restricted between 150 words per minute will help you in making a great video. Generally, when you are speaking more than 200 words per minute, it becomes difficult for the viewers to follow what you have said. They might not be interested in watching a video that has a fast-paced voice over. Remember that voiceover requires time for the artists to breathe and allows viewers to grasp the things that you are saying.
If you are saying dialogues at a faster rate, it causes abandonment amongst the users and decreases comprehensive to a great extent. When you are making a video, don’t try to trim the script as it is prepared. Take some quality time to relax and do it in the right way. Try to ask feedbacks and opinions from the experts or your friends to ensure that the outcome of the video is engaging and entertaining.
Explainer videos are the best way to sell your products and services online globally. When you make use of the tips that are mentioned above, you can excel in delivering the message to the viewers in an entertaining way. Also, it helps you in boosting your company’s ROI to a significant extent by generating more qualified and professional leads.