Companies, feverishly watching Google and other search engines, worry why they don’t figure in the top search results. Even with the help of in-depth SEO strategies, why are rankings not improving? The problem is the mistaken assumption that SEO is a one-off strategy that can be revisited periodically for tweaking, and everything else falls into place.
What you need is a toolkit to help you strategize, analyze, and optimize SEO. Tools help you focus on your target audience, and enhance your product’s visibility to boost web traffic and upscale your business.
Digital marketing pioneers and SEO experts at Miromind compile a list of the 15 most awesome SEO tools that companies ought to be using, explaining why these tools are your ticket to big brand-building business.
Table of Contents
1. The Google Search Console: For more insights and control over website performance
When you open a Google search console (GSC) account, you’re announcing to Google that you are up, ready, and running. GSC is free software that monitors, maintains, and manages your web presence, and ensures that Google bots crawl and accurately index your pages.
The GSC dashboard gives you a heads up on the keywords that you’re ranking for at any moment. You can mix and match the best keywords that are specific to your niche, and which are attracting maximum web traffic.
You can analyze the impressions that you generate, measure the clicks consumers make, assess the click-through rate (CTRs) for specific keywords that you’re using, and arrive at the ranking that each page commands.
Why it’s a must-have: Google search console gives you a bird’s eye view of how you’re performing, what needs improvement, and how SEO changes impact your search performance and ranking. Consider it as an SEO troubleshooter par excellence.
2. Google Analytics: Tracking and staying on top of your audience
If GSC shows you what can be done to make yourself ready to receive web traffic, Google Analytics (GA) gives you the lowdown on who’s visiting you, what they’re interested in, how long they tarried, and how they came to you.
As you dive deeper into the analytics of incoming traffic, you climb to a higher level of SEO strategy – conversion rate optimization. A better understanding of your customer helps you tweak pages and web content to get visitors to stay longer, long enough for you to make the kind of offer that people can’t refuse.
If you can’t measure your progress, probably you’re stagnating. Instead of rushing forward meeting challenges head-on, you’re probably on the defensive taking a hit. Google Analytics helps you measure your progress in such a way that you get instant feedback on which campaign is succeeding, and which strategy is failing. GA is your best tonic for SEO course correction.
Why it’s a must-have: Knowing the audience is the key to mastering your digital marketing strategy. The insights you gain regarding people visiting you and what interests them (or turns them off) helps you personalize the message to target specific customer pain points.
A word about Google Analytics and Google Search Console Integration
In case you’re wondering, GSC and GA were not created to run in isolation, and it’s possible to integrate these critical SEO tools. The organic search data from GSC finds its way into your analytics reports. You can assess whether changing SEO strategies are improving CTRs in your landing pages.
3. Ahrefs: Exceptional crawling support, domain analysis, and backlink tracking
Next only to Google, Ahref’s bot administration crawls not less than 6 billion web pages daily, and indexes more than 12 trillion backlinks, all of which adds ballast to Ahref’s fantastic SEO analytical capabilities. With this kind of war chest, you have what it takes to stay on top of the SEO game.
Ahrefs competitor analysis tools regularly provide insights into how the competition uses keywords and maneuvers active backlinks to scale the rungs of search engine rankings. You can assess the quality of the backlinks pointing to your site, probe how engaging your social media connects are, and zero in on keywords that maximize traffic where you need visibility.
Why it’s a must-have: With Ahrefs, you build a solid foundation for creating terrific content and hard-hitting blog posts that resonate with your niche audience. Ahrefs interface might not be a cakewalk for the beginner, but it offers the world on a platter to the digital marketing specialist.
4. SEMRush: Incomparable rank monitoring and competitor analysis tool
One needn’t fear the competition; be thankful there are solutions out there that are working wonders for companies, solutions that ought to enrich your business.
Competitor analysis happens to be the SEMRush USP. You’ll be surveying tons of information on your snappiest competitors, analyzing how they’re using keywords, and probing how active their backlinks are. In short, you’ll be zeroing in on the competitor’s SEO strategies that you might have missed.
SEMRush has a strong fanbase because of the ease with which you can assess and follow up changes in your search rankings. The Domain to Domain analysis generates informative reports comparing your niche audiences, competitors, web traffic, and search keywords.
Why it’s a must-have: You can’t survive by driving business decisions guided by instinct and speculation. SEMRush provides all the relevant facts and figures that you need for your analytical purposes. You’ll be monitoring relevant keywords, active backlinks, effective ad campaigns, the extent of web traffic, and effectiveness of your social media outreach. You gather enough data to measure and compare your performance with your competitor’s websites to pave the way for better business decisions.
5. MOZ SEO: The page optimization wonder that experts can’t do without
When matters are beyond salvage, you naturally look to the experts. Well, here’s software that the experts themselves lean on. SEO experts are unanimous in applauding the ability of Moz SEO to stay updated with Google’s fast and furious algorithmic changes. Moz is the perfectly packaged powerhouse that you use to gain insights on your web performance and ways to improve upon it.
The MozBar is a freely downloadable toolbar that gives you insightful metrics on any page you browse. The page optimization feature identifies the issues and shows you precisely how each page can rank better.
They have an annual jamboree called MozCon where you can key into the latest developments seizing the SEO ferment.
The Moz Local Listing Score shows you how your local business is scoring in organic search results. If you’re down in the dumps, the Moz listing tool guides you step by step how to zoom back to the top ranking.
Why it’s a must-have: If your competition is pinning you down and sucking the oxygen out of you, SEMRush is the rejuvenator that puts you back in contention. As an SEO audit tool, SEMRush is brilliant. Use it for refining your content marketing strategy, researching effective keywords, and probing backlinking opportunities that strengthen your credibility.
6. HubSpot: Truly the hub of content marketing, SEO, and social media marketing
To give you an idea of the power and potential of this sophisticated platform, let’s say a visitor clicks a link on your website. Hubspot gathers and presents data for you to analyze.
With HubSpot, you know where the visitor came from, which device he accessed to get to you, what interested him on your site, how long he browsed the site, and whether he is a potential candidate for a remarketing initiative.
Wherever visitors input their email addresses, Hubspot blazes a trail of email responses customized to each visitor and tracks the customer’s reply. Hubspot ensures that your message pings the visitor in the social media channels that he frequents.
Landing page optimization, social media management, customer data analytics and consumer profiling, electronic advertising, and lead marketing are critical areas where Hubspot scores over the competition.
Why it’s a must-have: Hubspot is a single stop platform where you aggregate all your initiatives under content marketing, sales, and publishing, and keep updating your SEO metrics on an ongoing basis. You discover how the topics that matter to you resonate with customers, and how you can create topic clusters for maximizing traffic.
7. Google Trends: Studying the popularity of search queries to customize consumer-oriented responses
Keyword planners and keyword explorers generally show you graphical representations of the search volume related to specific search queries. The Google Trends tool makes it possible to compare (location-wise) how one search term is more popular compared to similar search terms.
If you have a product cycle that peaks seasonally, for example, “raincoats,” you’ll notice the search queries trending in June in India and December in Australia coinciding with the rainy weather in these locations. On discovering the peaks, you can modify your content strategy to coincide with each peak, country-wise.
Why it’s a must-have: What you see are searches trending in real-time. You instantly discover which keywords relating to your niche are trending worldwide and in which country or geographical location. This knowledge is invaluable in narrowing down your marketing campaigns to localities (with more substantial traffic) that are profitable.
8. Yoast SEO: – The WordPress plugin that makes Search Engine Optimization a breeze
Entrepreneurs and bloggers swear by the user-friendliness of this WordPress plugin that makes metatag edition and content optimization a walk in the park. Define the particulars in the meta title, refine your description in the metatag, and specify the keywords that you’re using. Within nanoseconds, Yoast scans your input and suggests alternatives to optimize the content, so you rank higher in search pages.
Why it’s a must-have: Though anybody can access the free version of the WordPress plugin, serious bloggers, especially solopreneurs out to earn and grow profitably, are better off switching to the premium version of the Yoast plugin available for $69 per site. You access additional features such as a more purposeful redirect manager, and multiple keyword options that expand your audience.
9. ScreamingFrog: The onsite bot crawler and SEO troubleshooter you can’t ignore
ScreamingFrog is a web crawler bot that scans every nook and cranny of your web pages (size isn’t an issue). The crawler bot looks for problems connected to internal links, backlinks, title tags, and meta descriptions. It suggests corrections to HTTP status codes, modifies title tag length and meta descriptions, and proposes realignment of H1, H2 tags, and canonical tags.
The beauty is that you can do this with your site and competitor sites for a better perspective of where you stand in the optimization race.
Why it’s a must-have: ScreamingFrog is pretty accurate when it comes to detailed site audits. It’s easy to identify and repair broken links, remove obsolete content and scripts, eliminate content duplication, and refresh XML sitemaps. It removes the guesswork and proactively lightens your load by handling SEO-related issues. It clearly shows which page is driving traffic and what is slowing you down.
10. CORA SEO: The premium SEO audit suite tailormade for medium and large enterprises
First, off the block, this isn’t your standard cloud-based software that operates through your browser without an installation protocol. Cora is a “download and install” package that works on both Windows and Mac platforms.
You feed your domain details, the search query you’re interested in analyzing, the country-wise location you’re focusing on and the language of the search. Within 5 – 10 minutes, the software scours the top search engine pages to present its unique analysis of why individual search items are ranked the way they are. The report comes to you as an Excel spreadsheet.
Cora is a pricey tool that delivers a sophisticated overview of SEO parameters that helps medium and large enterprises do a comprehensive SWOT analysis to maximize opportunities.
Why it’s a must-have: In a highly competitive landscape where success doesn’t smile on all, you need the in-depth analysis that Cora provides to take advantage of solutions beyond the purview of traditional SEO. Technical knowledge of SEO is helpful for better analysis and appreciation of Cora reports.
11. Ubersuggest: Neil Patel’s remodeled keyword research tool
Among the keyword research tools flooding the market, Ahrefs, Moz, and SEMRush have been hogging the limelight, and Google has its free version that is readily available. So, why should you rush for a newbie? Well, online digital marketing guru, Neil Patel revamped Ubersuggest into a much-improved keyword research tool worthy of addition to your SEO armory.
The genius of Ubersuggest lies in pulling in the keyword search, and volume results from Google Keyword Planner (and lots of useful info like click-throughs) and listing a clutch of long-tailed and semantically connected words/phrases that visitors are searching.
For a simple keyword like “Gym routine,” Ubersuggest would add new keyword strings like “gym routine for women” or “gym routine for weight loss” that opens a whole new dimension regarding audiences that you can target.
Why it’s a must-have: Tackling keyword research through Google Keyword Planner and Google Suggest can be time consuming and unproductive. Ubersuggest saves you time and intellectual capital by dishing out excellent advice strengthening your SEO strategy.
12. Google My Business (GMB): Ranking higher by optimizing your business listing
Visitors may click and tap their way endlessly through Google search listings and still not find you even if you’ve done everything humanly (and technically) possible to revamp SEO and make yourself visible. There’s a way out. Google also displays results listing local businesses. The fully optimized, SEO-friendly Google My Business listing shows you more prominently in local search results. It’s a surefire way of increasing footfalls in local enterprises.
You aim to make your business description stronger, more accurate, and as consumer-friendly as possible so that every imaginable customer query finds its appropriate response in the listing.
Why it’s a must-have: The Google My Business listing is a free tool that does an excellent job of showing potential customers where you are, what you’re doing, and why you’re the best in the business. By regularly updating information, and being accurate and active, you dramatically improve customer footfalls and smother the competition.
13. SEOQuake: The convenience of embedding SEO metrics in search results
With SEO doing all the heavy lifting behind the scenes, it’s comforting to use a browser extension that gives you a strikingly visible representation of primary SEO metrics embedded within each search engine result.
Click the icon in the top right-hand corner, view the drop-down menu and tick the SEO parameters you want to review for any page. Hey Presto! You see everything you wanted to know about a page nicely color-coded into each search result. SEO metrics that would take hours for a full-fledged team to uncover takes you seconds to unravel and analyze.
The data can be exported to CSV and shared with your immediate team for discussion and analysis.
Why it’s a must-have: If you’re already into SEMRush, you’ll find SEOQuake integrating perfectly with the tool. The external links per page, its Google index, SEMRush rank, Alexa rank, keyword density, social metrics, and domain age are some of the SEO parameters that are instantly viewable and comparable with metrics for competitors.
14. ImageKit.io: The image optimization tool priming your site for visual searches
In an era where Pinterest and Instagram are adding glamour to pictures, and the visual search is gaining prominence, you’d be doing yourself a disservice by allowing unoptimized images to fall under the search radar. Till recently, we were optimizing alt text, titles, captions, and file names, providing accurate descriptions that index the keywords promoting the image.
ImageKit delivers the image optimized in the ideal format suited to the browser accessing the image. The image size is controlled without losing its quality and loads faster, enhancing the user experience.
Why it’s a must-have: ImageKit is very useful at resizing images to fit smaller mobile screens, and that makes your content accessible to more than half the planet searching the net using smartphones. Image optimization brings you a broader audience that you can nurture.
15. BrightEdge: The artificial intelligence-powered overview of SEO changes impacting branding
Content marketing receives a shot in the arm through this cloud-based SaaS technology SEO platform that uses machine learning algorithms to optimize content. The package delivers some unique features.
Data Cube helps you unravel the highlights of the competitors’ content marketing strategies, helping you develop better content eliciting improved marketing results.
With Hyperlocal, you can easily map keywords across countries and specifically to cities, and major urban agglomerations.
Intent Signal reveals the “organic potential” of content, meaning the likelihood of content appearing above the fold (becoming visible) or below the fold (lower-ranking) in search results.
StoryBuilder is a customizable search engine-cum-web analytics dashboard that you can build any way you like. The dashboard gives you a snapshot of the business across a broad spectrum of SEO parameters associated with campaign performance, the buyer’s journey through the marketing funnel, or the changes in the competitive market. All reports are exportable and shareable with team members.
The content optimization suggestions are made available in neatly tabulated infographics that are easy to analyze and action.
Why it’s a must-have: This tool powered by AI crunches a massive quantum of data hailing from different sources – search engines, social media, and mobile – and its reach is phenomenal. It’s immensely valuable to large enterprises concerned with non-stop, real-time, digital content engagement.
Three core concerns galvanize marketers cutting across small and medium businesses to large enterprises:
- The keywords searchers use to reach out to products and services.
- The consumer’s intent that guides the organic search or voice search.
- How successful competitors are in fulfilling the consumer’s intent.
While it’s fine to lean on professional help to improve visibility in search engines, secure higher rankings, and increase the credibility of your website, you can stretch goals ad infinitum by using the best SEO tools in cyberverse.
We’ve listed the best and the brightest SEO tools that successful enterprises have used to grow bigger and better.
Once you start using these 15 SEO tools, nothing comes in the way of optimizing your path to the Holy Grail of searchenginedom – Google’s top search results page.